Harry Brown analysis

Harry Brown Analysis

Film planning idea

• The film is going to be a action genre
• the age rating will be a 15
• The target augience would be a male 15+ into fighting and action films, films like harry brown and other films that involve action
• It will be set in a rough london estate and on the streets of London.
• I will use Jason Statham because he will atract action film fans because he is a well known action movie star.

The Beginning 

It starts as Jason Statham being an average family man n London estate, He goes to work and comes home to have the troublesome kids messing up his family's lives.

The middle

Jason Statham finally has enough of the troublesome teenagers and decides to fight back, he turns into a killer to save his family.

The end 

his wife and family are killed and then he kills all of the teenagers and has to run away

conventions of an action movie

The colours they use are Red, Yellow and lots of bright colours. they use these colours to show explosions and to catch the readers attention and to show the fighting and action.
The props they use are

• guns
• knives
• explosions
• blood
• gore
• cars
• planes
• motorbikes

The costumes they use are suits, casual clothes, and any clothes.
The locations they use are towns, big cities and estates.
People that feature in action films are Jason Statham, Sylvestre Stallone  and lots more.
  

marketing

viral marketing is like a flu and has the audience spread the word about the film in a form of a video or poster which catches the audiences eye. films that have used viral marketing; 

• Batman
• cloverfeild
• paranormal activity 1,2,3 
• the last exorcism
• insidious

the dark knight used viral marketing as a way to get publicity, they did this by doing a treasure hunt to get information about it.
People use viral marketing because it is cheap way to advertise it and it will get them more publicity. 


High budget marketing, is the opposite to low budget marketing. High budget is promoting the film very high budgeted by using high tech posters and expensive things.


Low budget is where they use a low budget to advertise the film and not much money is spent on making the film.

Film Marketing Research

1. Film marketing: film marketing is enhancing your films production revenue using things such as posters, billboards, magazines, trailers, internet and newspapers.
2. Film posters are posters which advertise a film, a film poster will have when the film is being released, what the age rating is, the films name, a picture with the main characters on, a slogan. examples of these are: 

3. A film trailer is a short clip that advertises a film, it tells you about all the information about it like the name when  it is being released, a slogan and different bits from the film to advertise it. If it was a action it would have explosions and shooting; if it was a comedy it would have funny clips. I have recently seen a trailer for Twilight because it is a action romance so it had action scenes and fighting and then had scenes of affection  to show the different scenes of the film.

4. Film merchandise are things like posters, t-shirts, cups and mugs, CD's, toys. Film merchandise help to advertise films and bring in more money.

5. A film website is a website that has information on a film and puts clips and things about it to make people want to see it and show them more information then a poster and a trailer. the website would contain information on the story and information about it.

6. Film companies are using mobile phones to advertise there films by using apps on iphone blackberrys and other smart phones. on blackberrys some dvd's come with scans that you can use to go on a link to a film website. There are apps on smart phones that tell you about new releases and when they are out. Orange have an app that you can go on to see what films are coming out and information about them.

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The title of the film shows that it involves gore and it is an action film by the way it uses the colour red to symbolise blood and gore. The slogan suggests that they are going to have glory like an army and that they are soldiers. The colours are red and dark to suggest blood and violence in the movie, The font is like blood is dripping off of it and it is bold. the images are people falling off a cliff and being killed. The actors name are in small print under the title.

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